Bid Success Review

Why Do Some Bids Win

and Others Don’t?

A 45-minute strategic diagnostic to identify why winnable bids

are being lost against the scoring criteria – and what

would realistically improve outcomes.

Built on 23 years of bid writing experience

and over £3.3bn in secured contracts.

What This Session Is

This is not a sales call

It’s a structured, strategic diagnostic for organisations that bid regularly

and want clearer, more predictable outcomes.

Where AI is already being used, the review also considers:

whether it is supporting your bid process,

or creating inconsistency in how answers are produced and scored.

Where AI is being used, inconsistent answer structure often increases

variation across responses and leads to additional rework.

What We’ll Explore in the Review

  • What you’re bidding for and what’s at stake

  • How your bid process performs under pressure

  • Where marks are most likely being lost

  • What patterns repeat across wins and losses

The focus is systemic causes - not individual bids

What You'll Gain

  • A clearer view of what’s helping and hurting your bids

  • Insight into repeated answer structure gaps, aligned to scoring criteria

  • A realistic sense of what improvement requires

  • Confidence about where to focus

For some organisations, that leads to next steps. For others,

it provides reassurance and direction.

Example Outcomes

In one case, a client was losing consistently despite a strong offer.

The issue was not capability. It was that the answers did not align clearly to how marks were awarded.

By aligning both the opportunity and the response to the scoring criteria:

  • £120m in contracts won

  • 72% win rate achieved

In another case, a client had no defined bid process.

There was no consistent approach to structuring answers or aligning them to how they were scored.

By introducing answer structure aligned to scoring criteria:

  • 9 wins from 12 tenders

  • £20m in contracts

  • Revenue grew from £3.5m to £10m

These outcomes were not driven by writing more content.

They came from structuring answers so they could

be clearly assessed and scored.

Who This Review Is For

Most Valuable If You:

  • Submit bids regularly

  • Have accountability for win performance

  • Have strong capability but inconsistent results

  • Want systemic improvement, not isolated fixes

It is typically booked by senior bid leaders or those

accountable for bid performance.

When It May Not Be Necessary

  • You bid very infrequently

  • You are looking for a rewrite rather than diagnosis

  • You want generic feedback

  • You are not open to candid discussion

If it is not the right fit, I will say so.

What This Review Is Not

  • A free consulting session

  • A detailed bid rewrite

  • A tools or AI demo

  • A disguised sales conversation

The value lies in structured diagnosis

and informed decision-making.

How Booking Works

  1. Choose a date using the short form.

  2. Answer a few brief questions.

  3. Each request is reviewed for suitability.

  4. Appointments are confirmed once fit is assessed.

Limited Availability

I offer a limited number of reviews each month to ensure focus and quality.

Requests are reviewed to ensure the session will deliver genuine value.

Helping SMEs raise their bid win rates from 45% to 70% with our proven Bid Writing Gold® framework.

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